Google offers a set of filters called the Google Search options that can be used by users to refine their search. This was introduced by Google few months ago in May for web search and image search. It was introduced in order to increase the search speed. Google has now added more filters to the web search in order to make it even more sophisticated and for giving a better search experience for the users. Google Search options have been appended with nine new search options. The filters that have been introduced include more shopping sites, past hour, fewer shopping sites, specific date range, books, visited pages, not yet visited, blogs and news.

By clicking on the ‘show options’ link on top of the Google search results page, users would be able to see the filters listed on the left side of the search results page. These options would be very useful for users as with these options they would be able to refine their search like just searching the information they need like videos and more. The product manager in search, Mr. Nandu Janakiram has said that Google is introducing new options in search that be used by Google users to find the last one hour results posted in Google News and Google Books. Users would even be able to see more less results from the stores depending on what they need.

Though it was already possible for users to make their searches within Google Books and Google News, Google feels that this new update in the Google Search Options that has included several filters would help users in making their search without having to leave the main search results page. Mr. Nandu Janakiram has said that even when the user clicks on the ‘News’ filter page, the look and feel of the search page would not change.
One more advantage of this is that Google would now be able to sell different types of ads on the same the same results page. Mr. Nandu Janakiram has said that the filters that the users choose to can be “a potentially helpful signal about user intent, so it does change the way ads appear,”. It is not sure on whether different sets of ads would be used by Google but it can be said that users would now be able to remove ads that are irrelevant in some search pages.
The filters that Google has updated now would be available for all Google visitors. However, if the user has a Google account then he or she would also bee able to refine results pages that they have already visited. This would be very useful for users as they would not have to go through the entire search again as they would easily be able to trace out the website that they have already visited.


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Google Fast Flip is a web application that lets users discover and share news articles. It combines qualities of print and the Web, with the ability to "flip" through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches.

Frequently Asked Questions

How does it work?
We capture images of the articles on our partners' websites and then display them in an easy-to-read way. The stories are grouped by categories, such as Entertainment, Business, Opinion, Politics and Most Viewed. Readers can flip through stories quickly by simply pressing the left- and right-arrow keys until they find one that catches their interest. Clicking on the story takes them directly to the publisher's website.

How are the Topics selected? Can I choose my own?
The Topics are generated automatically by rising stories in the news. Users can also search for any subjects they want and basically create their own topics, almost like a custom magazine, on the fly.

How are stories recommended in the Recommended section?
The stories in this section are recommended by users of Google Fast Flip in direct and indirect ways. We take cues from how often they read stories, e-mail stories and register a public vote for stories by clicking on the "Like" button on each article.

Can I recommend stories that I like to other people?
Google Fast Flip allows readers to vote on an article to tell the world they liked it. Clicking on the "Like" button on a story page lodges a public vote for that story, which is one of the factors in whether Fast Flip includes stories the "Recommended" section. At the bottom of the home page, Fast Flip users who are signed in to their Google Account can see which stories friends in their Gmail contact list have "liked."

How do you personalize results on Google Fast Flip?
We are able to take the cues you give us - such as the stories you read, recommend and e-mail - to present sections, news sources and specific authors tailored specifically to your interests. To enable personalization of the articles you see, you must sign in to your Google Account. You can easily create a Google Account on this page if you don't already have one.

Is this available for all languages and editions of Google News?
At launch, Google Fast Flip is available on the Google Labs website with English-language content. International users should be able to see this feature in Google Labs.

Does Google Fast Flip work on mobile devices?
At launch, Google Fast Flip will work on iPhone and Android mobile devices. Going forward, we'll explore rolling out support for other mobile platforms.

Where can I see a full list of the publishers included?
You can see a full list of the sources at http://fastflip.googlelabs.com/sources. We are currently testing Google Fast Flip with a limited number of publishing partners in the U.S. We hope to add more publishers in the future but can't share a specific time table.

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